A woman with dark, wavy hair, wearing a bright pink long-sleeve top and black skirt, smiling while holding a remote, speaking on stage with a blue background.

A man with gray hair, glasses, and a light brown, dotted dress shirt sitting in a room with pale green walls, holding a blue book titled "Dream School" by Jeffrey Selingo. The man is smiling slightly and looking at the camera.

A woman and a person with long wavy hair are smiling and holding a certificate at an event. The woman is wearing a white dress and earrings, and the background shows a step-and-repeat banner with 'Minnesota Bride' logos.

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Case Studies

CASE: Jeff Selingo

Close-up of a middle-aged man with short gray hair, wearing a dark suit, and looking directly at the camera with a neutral expression.

Book Launch + Thought Leadership Social

Services:

Social Media Branding Strategy + Monthly Social Media Management

Snapshot:

Built a clear, repeatable social system around a major book launch.

Problem:

Strong ideas, but feeds weren’t structured for saves/shares or easy takeaways.

What we did:

Voice pillars, content buckets, headline frameworks, carousel architecture, link-path clarity.

Before → After:

Scattered → editorial POV; ad-hoc posts → series; generic captions → scannable insights.

Result:

Saves & shares up ~40%; consistent POV across platforms.

CASE: Catherine Price

Black and white portrait of a smiling woman with dark hair, sitting with her left arm resting on a surface and her right hand touching her temple. She is wearing a dark top and layered necklace. To her right is the colorful cover of a book titled "How to Break Up with Your Phone" by Catherine Price, featuring blue and white speech bubbles on a yellow background.

Book Launches + Phone-Free Movement Content

Services:

Monthly Social Media Management

Snapshot:

Series-based content that feels human, funny, and actionable.

Problem:

Big message; needed sticky formats and CTAs that honor less-screen time.

What we did:

Recurring series, prompt-driven carousels, caption voice guidelines, conversation-first CTAs.

Result:

Average post saves doubled; richer comment threads. High-value interviews and press.

CASE: Andrew Vick

A man with blond hair holding a professional camera over his shoulder, wearing a denim jacket and a shirt with a tie, standing against a plain backdrop with several award and recognition logos, including a medallion from Edina Magazine and text indicating he is a Minnesota bride best of 2025 winner.

Elevated Wedding and Studio Photographer Presence

Services:

Monthly Social Media Management

Snapshot:

Art-first grid showcasing luxury weddings and refined brand sessions.

Problem:

Premium work wasn’t signaling caliber or guiding inquiries.

What we did:

Visual system, vendor-aligned tagging, offer clarity, seasonal calendar, story prompts.

Result:

Inquiries up ~30%; stronger vendor alignment. Winner of two prestigious awards.

CASE: Snap To Match

A young man with curly hair, smiling, sitting outdoors during sunset, holding a camera, wearing a beige shirt and white pants.

U.S. Business Expansion

Services:

Social Media Branding Strategy + Monthly Social Media Management

Snapshot:

Dating-profile thought leadership plus BTS that de-cheeses the category.

Problem:

U.S. audience didn’t yet get the value; needed voice and proof points.

What we did:

Positioning, content buckets (BTS, insights, before/after), founder-on-camera Reels prompts.

Result:

Reels reach ~3×; steady new leads in first 60 days.

Want In? Let's Chat?

A woman smiling, wearing a bright pink long-sleeve top with wavy lines and a black skirt, holding a remote control, standing against a blue background.

A man with glasses holding a book titled "Dream School" by Jeffrey Selingo, smiling at the camera, sitting against a green wall.

A man and woman smiling and holding a Minnesota Bride Best Award certificate at an event, with a backdrop displaying 'Minnesota Bride' logos.

A woman with brown hair styled in waves, wearing a white collared shirt with a black tie, and teardrop-shaped earrings, smiling at the camera against a dark blue background.

Black and white illustration of the planets in the solar system with labels for each planet.

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