Case Studies
CASE: Jeff Selingo
Book Launch + Thought Leadership Social
Services:
Social Media Branding Strategy + Monthly Social Media Management
Snapshot:
Built a clear, repeatable social system around a major book launch.
Problem:
Strong ideas, but feeds weren’t structured for saves/shares or easy takeaways.
What we did:
Voice pillars, content buckets, headline frameworks, carousel architecture, link-path clarity.
Before → After:
Scattered → editorial POV; ad-hoc posts → series; generic captions → scannable insights.
Result:
Saves & shares up ~40%; consistent POV across platforms.
CASE: Catherine Price
Book Launches + Phone-Free Movement Content
Services:
Monthly Social Media Management
Snapshot:
Series-based content that feels human, funny, and actionable.
Problem:
Big message; needed sticky formats and CTAs that honor less-screen time.
What we did:
Recurring series, prompt-driven carousels, caption voice guidelines, conversation-first CTAs.
Result:
Average post saves doubled; richer comment threads. High-value interviews and press.
CASE: Andrew Vick
Elevated Wedding and Studio Photographer Presence
Services:
Monthly Social Media Management
Snapshot:
Art-first grid showcasing luxury weddings and refined brand sessions.
Problem:
Premium work wasn’t signaling caliber or guiding inquiries.
What we did:
Visual system, vendor-aligned tagging, offer clarity, seasonal calendar, story prompts.
Result:
Inquiries up ~30%; stronger vendor alignment. Winner of two prestigious awards.
CASE: Snap To Match
U.S. Business Expansion
Services:
Social Media Branding Strategy + Monthly Social Media Management
Snapshot:
Dating-profile thought leadership plus BTS that de-cheeses the category.
Problem:
U.S. audience didn’t yet get the value; needed voice and proof points.
What we did:
Positioning, content buckets (BTS, insights, before/after), founder-on-camera Reels prompts.
Result:
Reels reach ~3×; steady new leads in first 60 days.
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